A(n) _____ Refers to the Approach Used in an Advertisement

question 26

Multiple Choice

A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the _____.

• A)advertising appeal;advertising campaign
• B)creative execution style;advertising appeal
• C)creative execution style;advertising campaign
• D)advertising appeal;creative execution style
• E)brand image;positioning

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Definitions:

Class Prejudice

Bias or discrimination based on social class or economic status, often marginalizing those from less privileged backgrounds.

IQ Tests

IQ tests are standardized assessments designed to measure human intelligence and cognitive ability in relation to an average score for a population.

Innate Ability

Natural talents or capabilities that individuals are born with, as opposed to skills acquired through experience or education.

Genetic Inferiority

A controversial and scientifically unfounded notion that suggests the inherent biological inferiority of certain genetic makeups.