Which of the Following Statements About the Use of Corporate

question 14

Multiple Choice

Which of the following statements about the use of corporate leaders as advertising spokespersons is true?

• A)Many companies believe the use of a company president or CEO is an ineffective way of expressing the company's commitment to quality and customer service.
• B)Only major Fortune 500 type companies use corporate leaders as spokespersons.
• C)The use of corporate leaders as spokespersons can create problems if the firm's image becomes too closely tied to this individual.
• D)Corporate spokespersons are ineffective for consumer products.
• E)Corporate spokespersons improve the message source image but have no effect on its trustworthiness.

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