The Dial Soap Ad Campaign That Used the Slogan,"Aren't You

question 15

Multiple Choice

The Dial soap ad campaign that used the slogan,"Aren't you glad you use Dial? Don't you wish everybody did?" is a good example of:

• A)a low fear appeal
• B)an irrational appeal
• C)comparative advertising
• D)a refutational appeal
• E)source power

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Definitions:

Cartilage Structures

Tissues in the body that provide flexible support and cushioning in joints, made up of cells embedded in a strong, rubbery matrix.

Vocal Cords

Bands of muscle tissue found in the larynx, essential for producing voice by vibrating as air passes through.

Pitch

The frequency of vibrations of sound that enable one to classify sound on a scale from high to low.

Windpipe

The windpipe, also known as the trachea, is the air passage that leads from the larynx (voice box) to the bronchi, which are the major airways leading into the lungs.