The Copy Platform

question 41

Multiple Choice

The copy platform:

• A)specifies the basic elements of the creative strategy
• B)is also called a creative platform
• C)is usually prepared by the account representative or manager assigned to the account
• D)is also called a creative blueprint
• E)is accurately described by all of the above

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Definitions:

Surveyor

A professional involved in the measurement and description of land surfaces to determine boundaries, land areas, and the preparation of maps and documents.

Electroencephalography (EEG)

A non-invasive method used to record electrical activity in the brain via electrodes placed on the scalp.

Temporal Delay

The time lag between a cause and its effect, often used in reference to delivery times or the effect of marketing strategies.

Cortex Region

An area within the brain or the bark of a plant. In neuroscience, it primarily refers to the cerebral cortex, a key part of the brain involved in memory, attention, perception, awareness, thought, language, and consciousness.