Which of the Following Statements About Celebrity Endorsers Is True

question 50

Multiple Choice

Which of the following statements about celebrity endorsers is true?

• A)Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
• B)The teenage market is generally not receptive to celebrity endorsers.
• C)An individual who has strong feelings about a product will be less likely to be influenced by a celebrity endorser than someone who has a neutral attitude about the same product.
• D)Recent studies suggest celebrity endorsements are becoming increasingly more important in purchase decisions.
• E)All of the above statements about celebrity endorsers are true.

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Definitions:

Interventionists

Individuals or entities that actively intervene or become involved in situations, typically to effect change or provide assistance.

Religion

An organized set of beliefs, practices, rituals, and symbols that increases an individual’s connection to a sacred or transcendent other (God, higher power, or higher truth).

Nigeria

A country located in West Africa, known for its diverse cultures, languages, and as having one of the largest economies and populations in Africa.

Cognitive Factor

An element of mental processing that influences understanding, learning, problem-solving, and decision-making.