The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 65

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A)the picture may not attract attention to the product
• B)the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words
• C)pictures are always low in imagery value
• D)pictures may have a negative effect on recall
• E)verbal is always more effective than nonverbal communications

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Definitions:

Travel Time

The duration taken to move from one location to another, often considered in planning and analysis of transportation systems.

Bin Width

The size of intervals in a histogram or frequency distribution, affecting data visualization and analysis.

Lower Bin Limit

The smallest value in a range (bin) for grouping data points in a histogram or frequency distribution chart.

Histogram

A graphical display of data using bars of different heights to represent the frequency of numerical data intervals.