Which of the Following Situations Would Be Most Conducive to the Use

question 85

Multiple Choice

Which of the following situations would be most conducive to the use of a comparative advertising message?

• A)A company is a market leader with high market share.
• B)A company is a market leader and is concerned about a new,small company entering the market.
• C)A company wants to promote its brand to loyal users of a major competitor.
• D)A company with a new brand wants to position that brand against established brands and thus enter the customers' evoked set.
• E)All of the above are conducive to the use of comparative advertising.

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Definitions:

Lumbricals

Muscles in the hand and foot that flex the metacarpophalangeal joints and extend the interphalangeal joints.

Posterior Side

The back or rear part of the body or a structure, opposite to the anterior or front.

Adductor Magnus

A large muscle in the thigh that functions to adduct and medially rotate the thigh, playing a key role in stabilizing walking and standing.

Biceps Femoris

A muscle in the thigh part of the hamstring group, involved in knee flexion and hip extension.