____ Is a Term Used to Describe a Message Receiver's

question 13

Multiple Choice

____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.

• A)Brand attitude
• B)Purchase intent
• C)Attitude toward the ad
• D)Counterargument
• E)Source derogation

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Definitions:

Automatic Processing

The unconscious encoding of information about space, time, frequency, and well-learned information or skills.

Long-Term Storage

The phase of memory in which information is retained for extended periods of time, potentially indefinitely.

Chunking

is a method of organizing information into smaller, more manageable units or chunks, making it easier to remember and process.

Semantic Memories

Long-term memory processes that store general world knowledge, facts, concepts, and meanings about words and objects.