Which of the Following Factors Probably Contributes the Most to the "Clutter

question 114

Multiple Choice

Which of the following factors probably contributes the most to the "clutter" problem in television advertising?

• A)the use of celebrities in ads
• B)the use of emotional appeals
• C)the trend toward shorter commercials
• D)the increase in zapping or channel changing via remote control
• E)all of the above

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Definitions:

American Consumer Culture

Refers to the pattern of consumption, influenced by advertising and mass media, that became prevalent in the United States during the 20th century, promoting constant purchasing and valuing goods for personal satisfaction and status.

NAACP-Funded Legal Challenge

Legal cases and initiatives financially supported by the National Association for the Advancement of Colored People, aiming to fight racial discrimination and advance civil rights.

Segregation

The enforced separation of different racial or socio-economic groups within a community, institution, or country, often resulting in inequality and discrimination.

Civil Rights Movement

A decades-long struggle, particularly during the 1950s and 1960s, aiming to end racial discrimination and gain equal rights under the law for African Americans.