Which of the Following Statements Describes a Reason Why American

question 11

Multiple Choice

Which of the following statements describes a reason why American celebrities such as Brad Pitt,Meg Ryan,and Harrison Ford are used to promote products in Japan:

• A)Few Japanese identify with the Western life style.
• B)Japanese commercials emphasize substance rather than style and focus on the intellect.
• C)Japanese commercials are much longer than ads in other countries so celebrities are needed to hold viewers' attention.
• D)Japanese commercials average only 15 seconds,and popular Western celebrities help capture viewers' attention.
• E)Western celebrities are not willing to endorse products in Japan.

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Definitions:

Social Needs

Basic human requirements for interpersonal relationships and a sense of belonging within a community.

Culture's Affluence

The wealth, goods, or resources available to individuals and societies, influencing lifestyle and social practices.

Social Mobility

The movement of individuals, families, or groups within or between social strata in a society, often reflecting changes in occupation, wealth, or status.

Collectivism

Putting group goals ahead of personal goals and defining one’s identity in terms of the groups to which one belongs.