A Dental Hygienist in an Ad for Toothpaste Is Quoted

question 10

Multiple Choice

A dental hygienist in an ad for toothpaste is quoted as saying, "If patients could see what I see, they'd all use Colgate Total." Since everyone who goes to a dentist regularly is worried about plaque, gingivitis, and cavities, and her statement implies other brands do a poorer job than Colgate Total at preventing dental problems, Colgate is using a(n) _____ appeal.

• A)comparative
• B)irrational
• C)leveling
• D)fear
• E)nonverbal

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Definitions:

Nonsmokers

Individuals who do not smoke cigarettes and are not exposed to the habit of inhaling smoke from combustible tobacco products.

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.

Noxious Stimulus

An unpleasant or harmful stimulus that can cause pain or discomfort to an organism.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning or conditioning.