Factors That Marketers Consider in Choosing Celebrity Endorsers Include

question 107

Multiple Choice

Factors that marketers consider in choosing celebrity endorsers include:

• A)their Q rating
• B)their appeal among various demographic groups
• C)their physical attractiveness
• D)their visibility and personality
• E)all of the above

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Definitions:

CACREP

The Council for Accreditation of Counseling and Related Educational Programs, which accredits master’s and doctoral degree programs in counseling.

Subjective Rating

An evaluation or judgment that is based on personal opinions, feelings, or tastes, rather than on external evidence or objective criteria.

Dichotomous

Divided or dividing into two sharply distinguished parts or classifications.

Mental Measurements Yearbook

A collection of consumer-oriented test reviews designed to promote informed test selection that is published every few years by the Buros Center for Testing at the University of Nebraska.