Marketers Should Draw Explicit Conclusions in Their Advertising Messages When

question 22

Multiple Choice

Marketers should draw explicit conclusions in their advertising messages when:

• A)the audience is highly educated
• B)the product or service is highly personal or ego involving
• C)immediate action is an objective,and the audience does not have the time or opportunity to draw a conclusion
• D)the marketer wants to increase the audiences' involvement in the message
• E)any or all of the above conditions occur

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Definitions:

Be A Friend

An expression that emphasizes the importance of showing friendship qualities like kindness, support, and empathy towards others.

Reciprocity

A social principle that involves exchanging things with others for mutual benefit.

Red Background

The use of a red hue in a backdrop, which can evoke strong emotions or draw attention.

Unattractive Faces

Faces that are generally considered by societal standards to be less appealing or aesthetically pleasing.