To Implement BMW's New Branding Campaign,the Decision Was Made to Use

question 70

Multiple Choice

To implement BMW's new branding campaign,the decision was made to use short digital films and to create a Web site where consumers could view the films.Which specialized service would have most likely been involved in this campaign?

• A)sales promotion agencies
• B)public relations firms
• C)creative boutiques
• D)interactive agencies
• E)direct-response agencies

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Definitions:

Margin of Safety

The difference between actual or budgeted sales and the break-even point, indicating how much sales can decline before the company incurs a loss.

Electronics Boutique

A former chain of retail stores that specialized in video games and electronics, now known as GameStop.

Digital Camera

A camera that captures photographs in digital format, allowing for immediate viewing, deletion, or storage.

Dollar Sales

The total value of goods or services sold, measured in dollars, within a specific period of time.