A Potential Problem of Using Advertising with a Strong Fear

question 45

Multiple Choice

A potential problem of using advertising with a strong fear appeal message to try to discourage drug abuse by teenagers is that:

• A)there is no appropriate medium.
• B)fear appeals never work with teenagers.
• C)a message with a high level of fear may have inhibiting effects and be tuned out by teenagers.
• D)the high fear message may not work among teenagers who are low in self-confidence and want to avoid the issue.
• E)parents may be offended if the message is perceived as too frightening.

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Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for significant brand differentiation and some control over prices.

Long Run

A period in economics during which all factors of production and costs are variable, allowing for full adjustment to change.

Average Total Cost Curve

A graphical representation showing how average cost changes with changes in output.

Zero Economic Profits

A situation in perfect competition where firms earn just enough revenue to cover their total costs, including opportunity costs.