When Marketers Develop an Advertising Message,one of Their Primary Goals

question 95

Multiple Choice

When marketers develop an advertising message,one of their primary goals is to encode the message:

• A)in a way that makes their message unique to each individual who is exposed to the ad
• B)so that it can only be understood by members of the target audience
• C)so that it will be understood and interpreted in a similar way by most consumers
• D)using nonverbal communication so as to eliminate problems with connotations and jargon
• E)so that it requires effort to decode it

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Definitions:

Budget

An internal financial plan that forecasts expenses and income over a set period of time.

Strategic Financial Plan

A comprehensive evaluation and planning document that outlines an organization's financial goals and the strategies to achieve them.

Forecast

A prediction or estimate of future events or trends, often based on analysis of past and current data.