According to the _____ Hierarchy,advertisers of Products Like Light Bulbs,ketchup,computer

question 91

Multiple Choice

According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use a heavy repetition strategy.

• A)three-orders response
• B)standard learning
• C)dissonance-attribution
• D)low-involvement
• E)high involvement

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Definitions:

Logistics

The process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption.

Marketing

The activities, strategies, and processes used to promote and sell products or services to a target audience.

Customer Profitability Analyses

The method of determining the profit margin and overall profitability of individual customers to guide business strategies.

Gross Sales

The total revenue generated from sales of goods or services before any deductions are made, such as returns, allowances, and discounts.