An Advertising Execution Technique Used by Business-To-Business Marketers Depicting the Negative

question 18

Multiple Choice

An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as:

• A)a problem-solution execution.
• B)slice-of-death advertising.
• C)slice-of-life advertising.
• D)a response-stimuli execution.
• E)informational advertising.

---

Definitions:

Norepinephrine

A neurotransmitter involved in attention, emotions, sleeping, dreaming, and learning.

Astrocyte

Star-shaped glial cell that provides structural support to CNS neurons and transports substances between neurons and blood vessels.

Neurotransmitters

Chemicals that transmit signals across a synapse from one neuron to another, influencing various functions and processes in the body.

Synapse

The junction between two neurons where information is transmitted from one neuron to another via chemical or electrical means.