For Which of the Following Products Would an Advertiser Be

question 129

Multiple Choice

For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process?

• A)bar of soap
• B)digital camera
• C)refrigerator-freezer combination
• D)yard landscaping
• E)wedding dress

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Definitions:

Global Division

The differentiation or classification of the world into distinct political, economic, or cultural regions with varying levels of development, wealth, and power.

Gendered Component

Aspects of society or culture that are influenced by or specifically relate to the differences between genders.

Cheapest Supply

The lowest cost option available in the marketplace for goods or services.

Concentrated Occupations

Fields of work where a significant majority of the workforce is of a particular gender, ethnicity, or other demographic marker.