The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 65

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A)the picture may not attract attention to the product
• B)the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words
• C)pictures are always low in imagery value
• D)pictures may have a negative effect on recall
• E)verbal is always more effective than nonverbal communications

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Definitions:

Internal Control

Initiatives and practices instituted by an enterprise to confirm the trustworthiness of its financial and accounting statements, uphold responsibility, and eliminate fraud.

Cash Remittances

Cash remittances are funds sent by individuals, typically working abroad, back to their home countries, providing financial support to their families.

Accounts Receivable

Money owed to a business by its clients or customers for goods or services that have been delivered but not yet paid for.

Bank Reconciliation

involves comparing a company's bank account records to its financial records to identify discrepancies and ensure accuracy in financial statements.