Which of the Following Is an Example of an Antecedent

question 102

Multiple Choice

Which of the following is an example of an antecedent variable that would influence a consumer's level of involvement in a purchase?

• A)personal needs
• B)consumer's interest in the product
• C)the occasion for which the product is being purchased
• D)the degree of difference between various brands of the product
• E)all of the above

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