The Hierarchical Model Representing the Stages a Salesperson Must Take

question 59

Multiple Choice

The hierarchical model representing the stages a salesperson must take a customer through in the personal selling process is the _____ model.

• A)AIDA
• B)hierarchy of results
• C)diffusion rate
• D)innovation-adoption
• E)information processing

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Definitions:

Supply-Side Market Failure

A situation where the production of a good or service results in unaccounted external costs, leading to overproduction and inefficiencies in the market.

Net Benefit

The total positive outcomes minus the total costs associated with a decision or action.

Society's Perspective

A viewpoint considering the collective interests, welfare, and impact on the wider community or society as a whole.

Last Unit

Refers to the final unit produced or consumed, often used in economic analysis to assess marginal utility or cost.