The _____ Is a Model That Addresses the Differences in the Ways

question 17

Multiple Choice

The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.

• A)elaboration likelihood model (ELM)
• B)5-W's model of communication
• C)AIDA model
• D)information processing model
• E)cognitive response model

---

Definitions:

Thomas Paine

An influential English-born writer and philosopher known for his works "Common Sense" and "The American Crisis," which advocated for American independence.

Common Sense

A pamphlet anonymously written by Thomas Paine in January 1776 that attacked the English principles of hereditary rule and monarchical government.

Background

The circumstances or situations that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.

True Liberty

The freedom experienced in society, absent of authoritarian limits on personal behavior, lifestyle choices, or political opinions.