When Sunkist Introduced Almond Accents,a Topping for Everything from Salads

question 52

Multiple Choice

When Sunkist introduced Almond Accents,a topping for everything from salads to casseroles,the promotional program for the introduction process included a 75-cents-off coupon on one 6 ounce bag and a $1.25-cents off coupon for two 6-ounce bags.In addition,consumers were asked to enter an original recipe using Almond Accents in a contest in which the first prize was a trip for two to the Culinary Institute of America.The use of these promotional tools is a good example of the application of:

• A)classical conditioning theory
• B)shaping procedures
• C)cognitive learning theory
• D)intermittent reinforcement
• E)attitude modification theory

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Definitions:

Physical Carcinogen

A substance, material, or exposure that physically causes cancer, typically through direct physical damage to DNA.

Smokeless Tobacco

Tobacco products that are not burned but used in other forms such as chewing tobacco or snuff, posing health risks such as cancer and dental disease.

Chemical Carcinogen

A substance or exposure that can lead to cancer by altering cellular metabolism or damaging DNA directly in cells.

Pericarditis

Pericarditis is an inflammation of the pericardium, the protective membrane surrounding the heart, often causing chest pain and other symptoms.