Which of the Following Statements Describes One of the Findings

question 108

Multiple Choice

Which of the following statements describes one of the findings of research on the use of decorative or physically attractive models?

• A)They do not result in favorable evaluations of an advertisement.
• B)Their effectiveness is limited solely to cosmetics and fashion products.
• C)The relevancy of the model to the product being advertised is not important.
• D)A decorative model can facilitate recognition of the ad but not enhance readership or recall of the message.
• E)All of the above statements describe research findings on the use of decorative or physically attractive models.

---

Definitions:

True Values

Refers to the actual, inherent value or worth of an item, property, or financial instrument, as opposed to its market price or cost.

Just over

Slightly more than a specified amount, number, or degree.

Consumer Surplus

The discrepancy between what consumers are ready and able to spend on a good or service and the amount they end up paying.

Producer Surplus

The difference between the amount that producers are willing to accept for a good or service and the actual amount they receive.