Family Role Structures Are Important to Advertisers in Determining

question 56

Multiple Choice

Family role structures are important to advertisers in determining:

• A)whether to use operant or classical conditioning
• B)whether to appeal to the subconscious motives of the husband or the wife
• C)what information to feature in advertising to each family member
• D)whether to use a high or low involvement ad
• E)all of the above