Which of the Following Statements About Marketing Is True

question 82

Multiple Choice

Which of the following statements about marketing is true?

• A)Most marketers are seeking a one-time exchange or transaction with their customers.
• B)The focus of production-driven companies is on developing and sustaining relationships with their customers.
• C)It is often more cost effective to use marketing to retain customers than to acquire new ones.
• D)Marketing does not play an important role in developing and sustaining relationships with customers.
• E)By definition,a marketing transaction involves the exchange of money.

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Definitions:

Standardization

The process of implementing and developing technical standards to optimize compatibility, safety, and quality.

Organizational Size

Pertains to the magnitude of an organization in terms of its number of employees, operational scale, or market reach.

Departmentalization

The organizational process of dividing a company into distinct departments, each managed separately to perform specific tasks or achieve objectives.

Organizational Size

A measurement that reflects the scale and scope of an organization, usually assessed by the number of employees, revenue, or physical size.