Perception Is an Important Consideration When Creating Attention-Getting Ads

question 5

Multiple Choice

Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

• A)the consumer's level of sensory input
• B)consumer personality
• C)the internal information search
• D)perception retrieval
• E)subliminal perception

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Definitions:

Surveys

Research methods involving the collection of data from a predefined group of respondents to gain information and insights on various topics.

Specific Questions

Targeted inquiries designed to elicit precise information or responses on a particular topic.

Pilot Study

A small-scale research study conducted to test the feasibility, time, cost, risk, and adverse events involved in a larger study.

Follow-Up Study

Research conducted after a preliminary study to verify or elaborate on the initial findings, often at a later time.