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Spalding ran an advertisement promoting its Top Flight golf balls as the brand that is the most durable and goes the farthest.This ad campaign attempted to influence consumers' attitudes by:
Heart Racing
A sensation or condition where the heart beats significantly faster than normal, which can be due to excitement, nervousness, or physical exertion.
Amygdala
A part of the brain's limbic system involved in processing emotions, especially fear and pleasure, and forming emotional memories.
Conditioned Fear
A learned response that links a previously neutral stimulus with fear, resulting from the repeated pairing of that stimulus with an aversive event.
Kerosene
A flammable hydrocarbon liquid commonly used as fuel in heating, lamps, and jet engines, derived from petroleum.
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