In Terms of the Alternative Evaluation Stage of the Consumer

question 40

Multiple Choice

In terms of the alternative evaluation stage of the consumer decision-making process,how you feel when you wear new shoes,how you think others like your new hair style,and how a new weight-loss plan makes you feel about yourself are all examples of:

• A)functional consequences.
• B)psychosocial consequences.
• C)bundles of attributes.
• D)service assessments.
• E)physiological stimuli.

---

Definitions:

Drive-Reduction Theory

A psychological theory that posits human behavior is motivated by the desire to reduce internal states of tension caused by unmet needs.

Social Learning Theorists

Refers to experts in psychology who study how people learn through observing others, emphasizing that learning can occur within a social context without direct reinforcement.

Violent Television

Content in television programming that includes scenes of physical or emotional violence, which may influence viewers' attitudes or behavior.

James and McDougall

Likely refers to William James and William McDougall, two influential figures in psychology, known for their work in theories of instinct and the development of modern psychology.