Why Is It Important That Marketers Understand How Social Class

question 111

Multiple Choice

Why is it important that marketers understand how social class affects consumer behavior?

• A)Consumers in various social class strata differ in the degree to which they use various products and services.
• B)Consumers in various social class strata often exhibit similar values,lifestyle,and buyer behavior.
• C)Social class strata provide a basis for market segmentation for various products and services.
• D)Consumers in various social class strata often have similar media habits.
• E)All of the above are reasons why marketers need to understand how social class affects consumer behavior.

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Definitions:

Supermarket

A large retail market that sells food and other household goods and is typically part of a chain or franchise.

Retail Business

Enterprises that sell goods directly to consumers, typically through physical stores or online platforms, involving direct interaction with end-users.

Business Revenues

The income that a business receives from its normal business activities, usually from the sale of goods and services to customers.

Obtain Resources

The act of securing the assets, finances, or materials required by a business or organization to operate and achieve its objectives.