Which of the Following Statements About the Role of Ad

question 17

Multiple Choice

Which of the following statements about the role of ad agency media departments is true?

• A)Large advertisers do not use media departments to purchase media time and space.
• B)Media departments do not have the ability or the authority to negotiate prices.
• C)The media department of an ad agency reviews information on demographics,magazine and newspaper readership,radio listenership,and consumers' television viewing habits.
• D)Consolidating media buying is not cost effective and may reduce media efficiency.
• E)All of the above statements about the role of ad agency media departments are true.

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Definitions:

Tariff

A tax imposed by a government on goods and services imported from other countries, aiming to protect domestic industries from foreign competition.

Quota

A government-imposed trade restriction limiting the number or monetary value of goods that can be imported or exported.

Nations Trade

The exchange of goods, services, and capital between countries, driven by comparative advantages and specialization.

Frederic Bastiat

A 19th-century French economist and writer known for his advocacy of classical liberalism and his witty criticisms of protectionism.