Which of the Following Statements About the Role of Ad

question 54

Multiple Choice

Which of the following statements about the role of ad agency media departments is true?

• A)Many large advertisers use media departments in a variety of different agencies to purchase media time and space.
• B)A media department's ability to negotiate prices and make effective use of the vast array of media options has become very important.
• C)The media department of an ad agency reviews information on demographics,magazine and newspaper readership,radio listenership,and consumers' television viewing habits.
• D)Many large advertisers are consolidating their media buying with one or a few agencies' media departments to save money and improve media efficiency.
• E)All of the above statements about the role of ad agency media departments are true.

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