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introduced a new slogan around which it would base all of its new advertising strategy.The slogan was,"What can brown do for you?" and is indicative of a positioning strategy based on:
Citizen Services
Services provided by the government to its citizens aimed at ensuring their welfare, safety, and rights are maintained.
Communication needs
The requirements necessary for effective exchange of information, including clarity, accessibility, and relevance of the communication channels and messages.
Legislators exercise
The activities undertaken by lawmakers, such as debating bills, crafting legislation, and voting, to fulfill their duties and responsibilities.
Public agencies
Governmental bodies that operate at the federal, state, or local level to provide public services and enforce laws.
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