When Marketers Wants to Build Attitudes That Are Resistant to Attacks

question 49

Multiple Choice

When marketers wants to build attitudes that are resistant to attacks or criticism of their product by a competitor, they can use a(n) :

• A) one-sided message
• B) nonverbal message
• C) emotional appeal
• D) refutational appeal
• E) slice-of-life appeal

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Definitions:

Distribution Centers

Facilities used by companies to store and distribute products efficiently to retailers or directly to customers, acting as a key node in the supply chain to manage inventory and fulfill orders.

Buying Criteria

The set of standards or specifications that a buyer considers when evaluating and choosing among potential products or services.

Organizational Buying

Organizational Buying involves the purchasing decisions and processes of businesses and institutions for goods and services used in the organization's operations.

Evaluative Criteria

Standards or benchmarks that consumers use to compare and assess the merit or value of products and services.