Factors That Influence the Decision as to How Far the Segmentation

question 75

Multiple Choice

Factors that influence the decision as to how far the segmentation process should go include:

• A)whether the segment is accessible
• B)whether sufficient funds exist for developing the necessary advertising campaign
• C)the availability of media that reaches the segment
• D)the ability of the sales force to reach the segment
• E)all of the above

---

Definitions:

Consumption Point

A specific point on a consumer’s budget constraint that shows the combination of different goods or services they will consume to maximize utility.

Wheat

A cereal grain considered a staple food in many parts of the world, used to make products like bread, pasta, and cereal, among others.

Cattle

Domesticated large animals raised in agriculture for purposes like meat (beef), milk, or hide production.

Crude Oil

A natural petroleum product that’s extracted from the ground and is a global primary energy source, undergoing refinement for various uses.