Initially,Crush Orange Drink Was Marketed to Teenagers,but When Cadbury Beverages

question 85

Multiple Choice

Initially,Crush orange drink was marketed to teenagers,but when Cadbury Beverages acquired the drink,it was already marketing Sunkist orange drink to teens.Cadbury used _____ to move Crush toward a drink for the whole family to enjoy.

• A)positioning by cultural symbols
• B)positioning by price/quality
• C)positioning by product attributes
• D)repositioning
• E)positioning by product category

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Definitions:

Maximizes Profit

A strategy or action aimed at increasing the difference between total revenue and total costs to the highest possible level.

Constraints

are limitations or restrictions that affect the strategies and outcomes of a decision-making process or production operation.

Region Of Optimality

The set of all solutions that optimizes a given objective function within a feasible region.

Iso-Profit Line

A graphical representation in managerial economics that shows combinations of different products or inputs that yield the same level of profit.