Factors Contributing to the Problem of Commercial Clutter During Prime

question 1

Multiple Choice

Factors contributing to the problem of commercial clutter during prime time viewing hours include:

• A)the tendency of the networks to add more commercials to hit shows because they can charge higher rates
• B)advertisers and agencies pressuring networks to put their commercials in top-rated shows which attract the largest audiences
• C)the airing of commercials for directly competing products during the same program
• D)the development and airing of 15-second commercials
• E)all of the above

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