The Increased Usage of Relationship Marketing Is Due to the Fact

question 21

Multiple Choice

The increased usage of relationship marketing is due to the fact:

• A)customers have become less demanding
• B)customers want products and services that are mass-produced rather than tailored to their specific needs and wants
• C)retaining customers is generally more cost effective than acquiring new ones
• D)it is very costly to prevent customer defections
• E)most international customers already use relationship marketing

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Definitions:

Dual Code Hypothesis

A theory suggesting that visual and verbal information are processed and stored in the brain through two distinct systems.

Verbal Code

A symbolic system used in the representation and communication of messages that can be spoken, written, or signed.

Visual Image

A visual image is a mental representation or picture created by the brain that can be recalled or imagined without the presence of the physical object.

Perceptual Equivalence

The phenomenon where different stimuli are perceived as equivalent or similar, based on subjective or perceptual criteria.