The Central Theme of the Concept of _____ Is That

question 20

Multiple Choice

The central theme of the concept of _____ is that all of an organization's marketing and promotional elements and activities communicate with its customers.

• A)the marketing mix
• B)exchange
• C)integrated marketing communications
• D)the promotional mix
• E)relationship marketing

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Definitions:

Apex

The uppermost part of something, often referring to the tip, peak, or summit.

Cilia

Microscopic, hair-like structures on the surface of cells that move rhythmically to propel substances or cells.

Lateral

Positioned on or relating to the side of an organism or structure.

Proximal

Situated nearer to the center of the body or the point of attachment.