Florafax Wire Service Allows a Consumer in Alaska to Go

question 47

Multiple Choice

Florafax Wire Service allows a consumer in Alaska to go to his or her local florist and order roses to be sent to a friend in Maine. The Alaskan florist uses Florafax to order the roses from a florist in Maine who will arrange and deliver them. An ad for Florafax in a trade journal for florists offers retail florists a $4 rebate when they send 20 orders and an additional $.75 per order when they use florafax.net online sending. In its ad, Florafax is using:

• A)a consumer-oriented sales promotion
• B)a trade-oriented sales promotion
• C)a functional inducement
• D)telemarketing
• E)integrated promotions

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Definitions:

Family Systems

A theoretical perspective that views families as complex, interrelated systems where changes in one part of the system can affect other parts.

Graduate Class

An advanced course of study designed for students who have already completed undergraduate degrees.

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A rating scale that provides a statement followed by one or more pairs of words that reflect opposing traits. A number line may or may not be associated with the dichotomous pairs of words.

Rating Scale

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