The Development of the Advertising Message That the Marketer Wants

question 8

Multiple Choice

The development of the advertising message that the marketer wants to convey to its target audience is called _____,and the determination of which communications channels to use to deliver the message is _____.

• A)creative strategy;media strategy
• B)media strategy;message strategy
• C)the marketing program;the communications program
• D)the Five Cs;the 4 Ms
• E)message strategy;channel strategy

Understand the concepts and importance of cash discounts in attracting new customers and managing credit terms.

Comprehend the impact of changes in credit policy on sales and accounts receivable balance.

Identify the factors considered in setting credit standards for customers.

Grasp the methodology and significance of Days Sales Outstanding (DSO) analysis in monitoring customer payments.