With Increased Competition,marketers Are Replacing Ads with Packaging To

question 61

Multiple Choice

With increased competition,marketers are replacing ads with packaging to:

• A)reduce dependence on the demographic marketing approach
• B)attempt to limit competitive responses to uncontrolled variables
• C)offer a low-tech approach that appeals to late adopters and laggards
• D)present their selling proposition
• E)integrate a niche marketing strategy for infrequent buyers See IMC Perspective 2-3.

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Definitions:

Mechanistic Organization

A highly structured, rigid, and bureaucratic form of organization based on centralized authority and a hierarchical line of command.

Leadership Role

A position of influence and responsibility where an individual guides and directs a group towards achieving a common goal.

Managers

Individuals in an organization responsible for making decisions, overseeing projects, and leading teams towards achieving objectives.

Decentralized Organization

An organizational structure where decision-making authority is distributed across various levels rather than being concentrated at a single point.