Dell Allows Its Customers to Add or Remove Functionalities from a Core

question 56

Multiple Choice

Dell allows its customers to add or remove functionalities from a core product while placing the order.This is an example of:

• A)mass customization.
• B)selective marketing.
• C)user modeling.
• D)behavioral targeting.

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Definitions:

In-depth Interview

A qualitative research method that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.

Trained Moderator

is an individual skilled in leading group discussions or focus groups, ensuring that the conversation stays on topic and gathers useful insights from participants.

Primary Data

Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.

Syndicated Data

Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.