Examlex
Explain the concept of lifetime customer value.
Self-serving Bias
The tendency to attribute one's successes to internal factors and failures to external factors, protecting self-esteem.
Dispositional Reasons
Explanations for behavior that are attributed to an individual's inherent qualities or personality traits.
Disposition
A person's inherent qualities of mind and character.
Perceptual Defence
The subconscious avoidance or modification of perceiving threatening or emotionally disturbing information to protect the self.
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