The Main Variable That Determines the Extent to Which Brand

question 3

Multiple Choice

The main variable that determines the extent to which brand equity can be transferred to the extension is called:

• A)association.
• B)adaptability.
• C)match.
• D)fit.

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Definitions:

Outgroup Favoritism

The phenomenon where a person prefers and supports the members of a group they are not part of over their own group.

Social Identity

An individual's sense of who they are based on their group memberships, such as social, cultural, and occupational groups.

Ingroup Bias

The inclination to prefer individuals from one's own group rather than those from outside groups.

Hindsight Bias

A cognitive bias that causes people to overestimate their ability to predict events that have already happened.