Company Names Which Are Brands and Have Meaning to Customers

question 50

Multiple Choice

Company names which are brands and have meaning to customers are known as:

• A)corporate parent brands.
• B)corporate brands.
• C)sub-brands.
• D)co-brands.

---

Definitions:

Inner Drives

The innate impulses or motivations that inspire individuals to take action or behave in certain ways.

Psychosexual Stages

A Freudian theory that proposes five stages of childhood development, each characterized by the erogenous zone that is the source of the child's psychosexual energy.

Developmental Theory

A group of ideas, assumptions, and generalizations about human growth. A developmental theory provides a framework to interpret growth and change.

Systematic Observation

Involves the careful and consistent monitoring of behaviors or phenomena, following a structured methodology to collect data.