Which of the Following Characterizes the Maturity Stage of the Product

question 90

Multiple Choice

Which of the following characterizes the maturity stage of the product life cycle?

• A)competition is intense and the products are fairly similar in terms of their characteristics
• B)new competitors rapidly enter the market and product growth increases
• C)potential consumers are unaware of the features and benefits of the product
• D)competition begins to exit the category rapidly to find other sources of investments