Which of the Following Is True Regarding Television Advertising

question 82

Multiple Choice

Which of the following is true regarding television advertising?

• A)It is good for factual (informational)copy.
• B)It is the best medium for action and image advertising.
• C)It is easy to narrowly target an audience with the help of television advertising.
• D)TV advertising is time consuming and reaches limited number of people.

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Definitions:

E. H. Weber

A pioneering psychologist and physician known for his work in the somatosensory system and Weber's Law, which relates to the perceived change in a stimulus to its initial intensity.

Absolute Differences

The minimum amount by which two sensory stimuli can differ for an individual to perceive them as different.

Gustav Fechner

A German philosopher, physicist, and experimental psychologist who founded psychophysics, studying the relationship between the physical properties of stimuli and the sensations they produce.

Psychological Sensation

The subjective experience or perception of a stimulus through the mind's interpretation of sensory information.