If Category Sales Are Fixed and Marketing Managers Are Interested

question 44

Multiple Choice

If category sales are fixed and marketing managers are interested in profit margins rather than market share,companies are better off:

• A)having low level of expenditure.
• B)increasing consumer-oriented promotions.
• C)increasing advertising.
• D)increasing trade promotions.

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Definitions:

Sea of Japan

A marginal sea between the Japanese archipelago, the Korean Peninsula, and Russia.

Persian Gulf

A shallow marginal sea of the Indian Ocean that lies between the Arabian Peninsula and Iran, known for its strategic and economic importance due to its oil reserves.

Back-arc Basin

A geological feature located behind a volcanic arc, formed by the stretching and sinking of an oceanic plate.

Trench

Long, narrow, and deep depressions on the ocean floor, often occurring at the boundaries between tectonic plates.